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April 13, 2021, 3:41 p.m. EDT

The new TV show ‘Unicorn Hunters’ will feature Steve Wozniak and allow viewers to invest in pre-IPO companies

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By Weston Blasi

A new streaming-TV series called “Unicorn Hunters” will spotlight up-and-coming growth companies looking to hit the $1 billion “unicorn” valuation.

The series, which has been described as a “ Shark Tank”–style show by its creators and will air on a number of streaming services, allows a group of investors to put up money for pre-IPO companies. Those investors include Apple /zigman2/quotes/202934861/composite AAPL +0.53% co-founder Steve Wozniak and TransparentBusiness CEO Alex Konanykhin.

One way “Unicorn Hunters,” set to debut on May 10, is different from the ABC /zigman2/quotes/203410047/composite DIS +1.68% program “Shark Tank” lies in who is allowed to invest. On “Shark Tank,” only the so-called sharks on the show can invest in the featured companies, while on “Unicorn Hunters” viewers can get in on the investing.

See also: Here’s how much it costs to be a fan of your favorite NFL team

“We will provide millions of people a transparent access to select pre-IPO investment opportunities, which in the past were usually only available to venture-capital funds and investment banks,” Konanykhin said in a press release . “The capital raised by the companies featured on the show may reach the nine-figure range, and some of them may deliver high returns on investment.”

In an email to MarketWatch, Konanykhin said audience investments “will be handled through FINRA-licensed broker-dealer companies and, in case of a crowdfunding round, via licensed crowdfunding platforms.”

The show’s website includes a section that allows people to pre-register for “special access” to featured companies.

The emergence of this show comes as the number of investors is spiking. Since the beginning of the COVID-19 pandemic, millions of Americans have gotten into various forms of investing for the first time.

“Unicorn Hunters” can be seen on Amazon /zigman2/quotes/210331248/composite AMZN -0.45% Prime Video, LinkedIn /zigman2/quotes/207732364/composite MSFT +1.09% Broadcast, Facebook /zigman2/quotes/205064656/composite FB -0.29% Video, YouTube /zigman2/quotes/202490156/composite GOOGL +0.62% /zigman2/quotes/205453964/composite GOOG +0.73% and Vimeo.  

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