Nov 29, 2021 (Baystreet.ca via COMTEX) -- The CBD beverage market could be worth about $3 billion by 2025, according to analysts at Grand View Research. In fact, according to the firm, “Rising demand for wellness drinks is anticipated to drive the growth. Moreover, the low sugar content of the product and the presence of an appropriate quantity of cannabis for consumption are the factors projected to fuel the product demand. The legalization of marijuana usage for medical and recreational purposes in many countries is expected to drive the production as well as demand for cannabis-infused beverages. The increasing use of cannabis for the treatment of neurological disorders, cancer, and pain control is anticipated to drive the demand for cannabis drinks.” That could help drive significant growth for Xebra Brands /zigman2/quotes/230406255/delayed CA:XBRA +7.50% /zigman2/quotes/230845703/composite XBRAF 0.00% , Aurora Cannabis /zigman2/quotes/210559470/composite ACB -6.11% /zigman2/quotes/203734337/delayed CA:ACB -5.73% , Canopy Growth /zigman2/quotes/202205609/delayed CA:WEED -3.17% /zigman2/quotes/200603886/composite CGC -3.57% , Tilray Inc. /zigman2/quotes/209129655/composite TLRY -2.20% /zigman2/quotes/226578748/delayed CA:TLRY -1.89% , and OrganiGram Holdings /zigman2/quotes/209289540/composite OGI -5.26% CA:OGI -0.44% .
Xebra Brands Ltd. just announced that it has been granted trademarks in Mexico for Xebra’s THC and CBD infused beverage brands, including MADCAP soft drinks, and the slogan Crazy Good, HIGHJACK energy drinks, and the slogan Enjoy the Trip, VICIOUS CITRUS lemonades, and the slogan Lemonade for Renegades, HIGHCASTLE waters, and the slogan Drink Like a King, and Xebra’s CBD sports drink CONQUER. Xebra has also been granted the trademark for the slogan It’s High Time.
Rodrigo Gallardo, President of Xebra, commented “We are very pleased to have been granted these trademarks in Mexico. This is another positive step towards positioning Xebra in Mexico, for what is often cited to have the potential to be a huge cannabis consumer market.”
Other related developments from around the markets include:
Aurora Cannabis announced the naming of the Company's new genetics licensing business unit – Occo – a leading innovator in the scientific discovery and commercial advancement of novel cannabis cultivars, backed by Aurora's state-of-the-art breeding and genetics facility in Comox, British Columbia. "As a business fueled by science, we firmly believe that investing in cannabis research and development and the commercial application of unique technologies, including biosynthesis, is Aurora's true differentiator and will define the future of the industry," says Charles Pick, Senior Vice President of Science & Innovation at Aurora Cannabis. "Under the Occo umbrella, licensed producers will be granted access to a strong pipeline of novel cultivars and innovative traits that will meet the evolving expectations of consumers. Occo already has more than 30 high-quality cultivars, not available anywhere else on the market, that are ready for immediate trial and exclusive licensing."
Canopy Growth, a world-leading diversified cannabis, hemp, and cannabis device company, announced two new product offerings from its Deep Space brand – Limon Splashdown, a lemon-lime flavour that extends the existing 10mg THC-infused beverage offering, and Deep Space XPRESS, the company’s first single 10mg THC gummy offering in Canada. Limon Splashdown, the new 10mg THC-infused lemon-lime beverage from Deep Space is an addition to the brand’s original cola flavour, appealing to adult consumers who are seeking a citrus soda flavour. 10mg THC beverages account for 45 per cent of total infused-beverage sales in Canada, and Deep Space original cola is currently a top 5 overall infused-beverage SKU in the Canadian recreational cannabis market
Tilray Inc. announced that two of its leading brands, SweetWater Brewing Company and RIFF Cannabis , have collaborated for the exclusive U.S. launch of SweetWater RIFF -- SweetWater’s first ready-to-drink (RTD) cocktail and its inaugural entry into the spirits category. SweetWater RIFF brings a unique twist on RTD vodka sodas in two offerings: SweetWater RIFF Citrus and SweetWater RIFF Strawberry Mule. “SweetWater’s entry into the spirits category reflects the essence of the SweetWater brand: original, compelling and enticing,” said Brian Miesieski, SweetWater’s Chief Marketing Officer. “SweetWater RIFF delivers a great-tasting ready-to-drink cocktail with a premium taste developed in partnership with RIFF’s own highly curated, expertly made approach. We are incredibly excited to expand and create something that is a great alternative to our incredible selection of beers and seltzers.”
OrganiGram Holdings, the parent company of Organigram Inc., a leading Canadian producer of cannabis, announced the launch of Monjour , the Company’s new wellness brand, offering high-quality, CBD-forward products for consumers seeking easy and convenient ways to incorporate cannabidiol (CBD) into their daily wellness routine. Monjour’s first offerings in this emerging category include both vegan-friendly as well as sugar-free soft chews, both in assorted flavours. Organigram’s strategic approach to product development remains focused on the needs and preferences of Canadian consumers. “At Organigram, we are committed to innovation, and keeping consumers at the heart of every product we launch,” says Beena Goldenberg, CEO, Organigram. “By paying close attention to how Canadians are thinking about and consuming CBD, we’ve been able to develop and deliver an exciting new line of products while taking advantage of a growing CBD edibles market.”
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