“Colorado has an established regulatory framework in place that covers the production, marketing, labeling and sale of CBD-infused products," said Truss USA general manager Jane Armstrong Hockman. "The joint venture will approach this opportunity in full alignment with our commitment to commercial responsibility, transparency and compliance."
Together, the companies had already gained experience by launching CBD drink products in Canada back in 2019, and within the regulated marijuana space in 2020. Truss Beverages in Canada currently sells five lines of THC-infused drinks, including a version of Veryvell.
At some point in the future, more consumer packaged goods such as these could become available, bringing a much wider range of SKUs to a public becoming increasingly more willing to try them.
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