Investor Alert

August 12, 2015

America, like Coke, sweetens on Stevia

As sales of white sugar beat artificial sweeteners, Pepsi unveils a new formula

Photo: Nathan Gallagher/Coca-Cola via Getty Images
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America hasn’t lost its sweet tooth. This week, PepsiCo Inc. /zigman2/quotes/208744353/composite PEP +0.30%   started shipping new Diet Pepsi beverages to stores in the U.S. The drink will now be sweetened with sucralose, the chemical used in the sweetener brand Splenda, instead of aspartame. Last year, Coca-Cola /zigman2/quotes/209159848/composite KO +0.16%   introduced Coca-Cola Life in the U.S. It has about half the calories of a regular Coke, and uses both cane sugar and the natural plant sweetener Stevia, a sugar substitute that has been growing in popularity in recent years. Coca-Cola Life doesn’t use the artificial sweetener aspartame. (In studies, aspartame has been linked to bladder cancer in rats, but the Food and Drug Administration has deemed it safe for consumption.) Sugar and Stevia are holding their own against the artificial contenders.

Here’s how sweeteners have fared over the last six years:

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