Remember, while Winc has the ability to produce a vast number of wines, it's frugal about where to put its attention. Careful analysis and following the data lead Winc to grow its brand label by 1 to 2 per year. Those new labels add to a well-tended list of modern cuvée's, including Cherries and Rainbows, Summer Water, Lost Poet, and Folly of the Beast. Each has earned an impressive degree of consumer loyalty.
And that loyalty is driving growth. Winc posted wholesale revenue growth of 90% in the first half of 2021 compared to the first six months of 2020. Expanding the time frame also shows impressive results. Winc said it earned 66% year-over-year growth in wholesale depletions, 75% omnichannel volume growth, and 88% total omnichannel revenue growth in 2021.
Accelerating Into 2022
The better news is that Winc isn't slowing down. Instead, they are in hyper-growth mode. And remaining true to its omnichannel model, Winc is pursuing additional growth through wholesale-retail partnerships with Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN +0.25% and Instacart. Acquisitions are also a big part of its strategy. Thus, investors may want to pay close attention to its earnings call, especially future guidance. Expectations, as noted, are for the bulls to run.
Indeed, there's a lot to like at WBEV. Historical growth is exceptional, its sales model is unrivaled, and its consumer engagement is best in class. Moreover, after completing a $22 million IPO, consider this story just getting started. Still, while growth is in the cards, it's also the perfect time to knock Q3 earnings out of the park. Based on the knowns, they very well may.
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